BROTOX BOOM

British actor Benedict Cumberbatch embraced make-up at Golden Globes this year. Picture strictly for illustrative purposes only

British actor Benedict Cumberbatch embraced make-up at Golden Globes this year. Picture strictly for illustrative purposes only

An increasing number of men in the city are not only going for routine salon visits but also visiting dermatologists and cosmetologists to look better than their best. Treatments popular among men include removing crow’s feet and worry lines, laser beard shaping, photo facial and chest hair removal

British actor Benedict Cumberbatch wore man make-up to Golden Globes this year and proudly declared, “Makeup is a wonderful thing for men as well as women.” The beauty aid that Cumberbatch openly lauded has been quietly embraced by many men too. Brotox — Botox treatment received by men to reduce the effects of ageing — is gaining popularity among men in the capital and cosmetologists say they’ve seen a surge in non-surgical and surgical treatments over the past few years.

According to Dr Vijay Kakkar, MBBS, MS, MCh Plastic surgery, men from as young as 16 to 30 years are keen to look like models. Dr Kakkar says, “There has been a 30 per cent rise in men coming in for treatments in the past two years and Masseter hypertrophy treatment is one of the most popular treatments opted by men after Rhinoplasty. This treatment enables a man with a small jaw to acquire a heavy jawline with fillers. While women usually opt for smaller jawline, for men it’s the opposite.”

Dr Kakkar adds, “The cost can go upto Rs 1 lakh and the effect lasts upto one-and-a-half years. Rhinoplasty means re-shaping nose with the help of fillers, it takes half an hour and can set you back by Rs 50,000.”

Thirty-year-old Rahul, who’s working with an MNC in Delhi, got Masseter hypertrophy treatment done six months ago for professional reasons. He says, “My job requires me to meet people on an everyday basis. I was aware that I’ve got a thin jawline. When someone pointed out that jawline can be enhanced, I read up on it online and consulted a specialist. I read few case studies and spoke to people who got this treatment done. Once convinced, I went in for it. I paid Rs 30,000 for the procedure and I am satisfied with the results.”

Men over the past few years have become as, if not more, conscious about their physical appearance as women. Aspiring actor Rohan Malhotra, 27, went in for beard shaping and facial laser recently. He feels people’s mindsets are changing and it’s not just about looking good but feeling good too. “I am an actor and it’s very important for me to maintain a neat look on and off the camera. Beard shaping isn’t only about looking good, it’s also hygienic. As for facial laser, it made my skin brighter,” he says and adds, “There’s no harm in looking good, more so when we have new technology to improve our features and at an affordable cost. At the same time, I don’t believe in being obsessive about treatments when it’s not required.”

It’s not that all men are hooked on to a mirror, closely inspecting their features. Sometimes, well-wishers and friends do the needful, like it happened with Aaditya Singhania, 30, who works with a multinational company and got treated for crow’s feet and frown lines on his forehead recently. He shares, “Few friends pointed out that I was getting lines on my forehead. I consulted our family doctor and asked him if it was normal, he recommended a dermatologist to me. It’s been two months since the procedure and it will last me another four months. So far, I am happy with the result and as my family is hunting for a bride, if required I will go in for the treatment again once my marriage is fixed.”

Dr Manjul Agrawal, consultant dermatology and hair restoration, Fortis Hospital, Shalimar Bagh says, “Earlier, men weren’t concerned about aesthetic procedures but in the past five years, they’ve started approaching dermatologists/cosmetologists with cosmetic issues related to hair loss, baldness, hair removal etc. We do get concerns about crow’s feet, glabellar lines (area between eyebrow) and forehead lines. Beard shaping and photo facial is quite popular among men in the age group of 22-35 years. Men simply do not want extra hair near their eyes or above chin. We’ve had men who mark the areas with sketch pens to show us what kind of shape they want. Beard shaping is a permanent procedure and requires six to eight sittings and costs between Rs 2,000-3,000 per sitting. Hair removal treatments can vary from Rs 8,000-10,000 for hair removal from back per sitting to Rs 10,000 for chest hair removal per sitting.”

Dr Agrawal observes that a decade ago she would see women coming in for Botox treatments without their husbands. “Now, husbands bring their wives along to get treatments done,” she says.

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